We aimed to bring Vero’s vision of authentic social interaction to life by focusing on seamless design and user privacy.
John Taylor
Member of the team
We aimed to bring Vero’s vision of authentic social interaction to life by focusing on seamless design and user privacy.
John Taylor
Member of the team
This case study delves into the narrative design behind Feather, a treatment app designed for individuals managing schizophrenia. Feather leverages narrative-driven content to foster engagement and create meaningful emotional connections throughout the user’s therapeutic journey. With a 16-week treatment program, maintaining user engagement was crucial. During the first clinical study, the app featured a rushed narrative about an orange blob-like figure with schizophrenia. While users appreciated the attempt at storytelling, the narrative was inconsistent, visually inconsistent, and sometimes emotionally triggering (e.g. references to living on a train, when many patients have struggled with obtaining housing). Despite these flaws, users expressed interest in more cohesive and relatable storytelling. By incorporating narrative design, we aimed to transform therapy from a clinical experience into an immersive and relatable journey, encouraging users to stay committed to their path toward well-being. A stronger narrative would improve the digital working alliance—the therapeutic bond between the app and its users—by fostering emotional connection, engagement, and trust throughout the program.
This case study delves into the narrative design behind Feather, a treatment app designed for individuals managing schizophrenia. Feather leverages narrative-driven content to foster engagement and create meaningful emotional connections throughout the user’s therapeutic journey. With a 16-week treatment program, maintaining user engagement was crucial. During the first clinical study, the app featured a rushed narrative about an orange blob-like figure with schizophrenia. While users appreciated the attempt at storytelling, the narrative was inconsistent, visually inconsistent, and sometimes emotionally triggering (e.g. references to living on a train, when many patients have struggled with obtaining housing). Despite these flaws, users expressed interest in more cohesive and relatable storytelling. By incorporating narrative design, we aimed to transform therapy from a clinical experience into an immersive and relatable journey, encouraging users to stay committed to their path toward well-being. A stronger narrative would improve the digital working alliance—the therapeutic bond between the app and its users—by fostering emotional connection, engagement, and trust throughout the program.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Creative сhallenges
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
User experience focus
One challenge was ensuring privacy controls while maintaining an easy-to-use interface. Our team developed an accessible settings menu that lets users control visibility without overwhelming them.
Designing an ad-free experience meant creating engaging content flows without traditional ads. We achieved this by focusing on rich, visual content and user-driven discovery options.
Latest projects
Mobile design
Boosting Engagement by Illuminating Progress
Designed progress tracking for the first FDA-cleared digital therapy for schizophrenia—helping patients visualize milestones, stay motivated, and feel in control.
Mobile design
Boosting Engagement by Illuminating Progress
Designed progress tracking for the first FDA-cleared digital therapy for schizophrenia—helping patients visualize milestones, stay motivated, and feel in control.
Mobile design
Unifying design system
Scaling Digital Health: Built a modular, accessibility-first design system that cut deployment time by 40%, significantly enhancing the patient experience and reducing team redundancy.
Mobile design
Unifying design system
Scaling Digital Health: Built a modular, accessibility-first design system that cut deployment time by 40%, significantly enhancing the patient experience and reducing team redundancy.
Latest projects
Mobile design
Boosting Engagement by Illuminating Progress
Designed progress tracking for the first FDA-cleared digital therapy for schizophrenia—helping patients visualize milestones, stay motivated, and feel in control.
Mobile design
Unifying design system
Scaling Digital Health: Built a modular, accessibility-first design system that cut deployment time by 40%, significantly enhancing the patient experience and reducing team redundancy.
